LEADER is a young company on a clear mission to dress the modern man.
Founded in 2016, the luxurious LEADER brand and our distinctive LEADER torch logo act as a reminder to its wearer that leaders take control and create their lives whereas followers let life happen to them.
Designed with comfort and durability in mind, LEADER garments are ideal for street wear, clubbing, chilling out and working out. Our unique, designer men’s clothing range encompasses everything from distinctive sexy underwear (jockstraps, thongs, briefs, bottomless briefs), swimwear, tops bottoms, right through to our unique range of fetish fashion harnesses.